Contrary to the “email is a thing of the past” line you’ve been hearing, we’re happy to inform you that email is thriving. And email marketing is one bus you can’t afford to miss!


Email marketing is a digital marketing strategy that involves sending business-related messages via email to a group of people (who subscribe to receive it). The intention may be to educate subscribers about the brand, generate leads and sales, inform them about related topics, etc.


What makes email marketing so special?

For something that has been around since the 70s, email marketing is still going strong. A UK-based study in 2019 stated that for every £1 spent on email marketing the ROI is £42!

Why is that?

One word: accessibility. Email remains one of the cheapest, most accessible digital mediums (with over 4 billion users worldwide). Because emails have been around for so long, even people who don’t consider themselves tech-savvy most likely know how to check their emails.

In this sea of emails and email users, if you can craft emails that your customers see value in, it can go a long way towards building strong brand-customer relationships and customer loyalty.


How does email marketing work?

There are many ways to go about creating a clear plan for your campaign and crafting engaging content. Based on your business goals your emails can be informational, promotional, etc.

That’s where we come in. We understand that the primary goal of email marketing is building and nurturing dedicated communities around our clients’ brands. Our process ensures that our clients navigate the logistics of email marketing smoothly to create value for their business and

This may involve taking steps like:

  • Creating an email marketing plan in tune with your business-specific goals;
  • Building a subscriber base (we don’t recommend buying email lists) through signup forms on your website or social media, etc.;
  • Creating engaging content, customized for the end-reader;
  • Creating a schedule;
  • Monitoring the performance of the email marketing strategy.


By partnering with us, you can ensure that the next time your subscribers receive an email from you, it’s what they’ve been waiting for!

Contact us to learn how you can leverage email marketing to grow your business!

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